Hyatt Centric Downtown Sacramento gives new life to the former site of the Marshall Hotel, where icons like Louis Armstrong, Cab Calloway, and Billie Holiday performed in the mid-twentieth century. Designed by Gettys Interiors, the hotel and its F&B outlets were influenced by the history of this urban jazz district.
Inspired by interior design renderings, mood imagery, material palettes, and local history, we developed a brand concept, name, and visual identity for the hotel's anchor restaurant. The 7th Street Standard name and concept stems from the site’s location at the corner of 7th and L, its jazz history, and the term for popular musical compositions.
Inspired by interior design renderings, mood imagery, material palettes, and local history, we developed a brand concept, name, and visual identity for the hotel's anchor restaurant. The 7th Street Standard name and concept stems from the site’s location at the corner of 7th and L, its jazz history, and the term for popular musical compositions.
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Coverage from Sacramento Magazine
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Project: Brand and identity, naming, story, copywriting, social media
Agency: The Gettys Group Companies
Agency: The Gettys Group Companies