Key by Amazon provides secure access to your home. At initial launch, consumers had questions about its safety.
During our market research phase, we created a multivariate test on social media to identify the most resonant influencer with home improvement audiences. Once we discovered our winner—trusted DIY expert Bob Vila—we ideated video concepts to push awareness and education objectives. The final result was the cheeky "Give Bob A Break" campaign.
Digital assets included testing visuals, paid and organic social media content, branded video, optimized video variants, branded content on BobVila.com, and more.
During our market research phase, we created a multivariate test on social media to identify the most resonant influencer with home improvement audiences. Once we discovered our winner—trusted DIY expert Bob Vila—we ideated video concepts to push awareness and education objectives. The final result was the cheeky "Give Bob A Break" campaign.
Digital assets included testing visuals, paid and organic social media content, branded video, optimized video variants, branded content on BobVila.com, and more.
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Project: Influencer campaign
Client: Key by Amazon
Agency: Dose (now Orchard)
Role: Copywriting, multivariate testing, creative strategy, video production, scripting, social media
Client: Key by Amazon
Agency: Dose (now Orchard)
Role: Copywriting, multivariate testing, creative strategy, video production, scripting, social media