To support Boost Mobile's "Project Switch" campaign, we produced two custom videos to distribute across paid social. Our concept incorporated Boost's target audience segment, the "hard-working hero", and was shot in two cities where the brand wanted to boost affinity, including Indianapolis. The result was "Switch Up Your Day," a series surprising real people with a day of adventure.
Project: Branded video campaign
Client: Boost Mobile
Agency: Dose (now Orchard)
Role: Creative strategy, video production, script writing, social media
Client: Boost Mobile
Agency: Dose (now Orchard)
Role: Creative strategy, video production, script writing, social media