A new government mandate requiring healthcare providers use a value-based care model meant many practices had to prepare to switch the way they operated. But small-to-midsize independent practices—already shrinking due to financial strain and provider burnout—found it difficult to keep up with patient needs and data capture to remain compliant and profitable.
That’s where Equality Health could help. But first, the brand needed help to tell its own story.
At the time, the company’s efforts to raise awareness and recruit providers deflated. Brand messages were disjointed and inconsistent. Offerings turned muddier. Expressway and airport billboards weren’t resonating.
Our team first distilled the brand messaging and its offerings, anchoring in on the win-win concept of “Healthier Patients, Healthier Practice”. This language was used consistently across pitch decks seen by investors and conference audiences. We then created an ad suite driving to a microsite to collect form fills from small-to-midsize independent practices in two key markets. Interest was higher than anticipated—the client hired an outside vendor to help handle calls.
That’s where Equality Health could help. But first, the brand needed help to tell its own story.
At the time, the company’s efforts to raise awareness and recruit providers deflated. Brand messages were disjointed and inconsistent. Offerings turned muddier. Expressway and airport billboards weren’t resonating.
Our team first distilled the brand messaging and its offerings, anchoring in on the win-win concept of “Healthier Patients, Healthier Practice”. This language was used consistently across pitch decks seen by investors and conference audiences. We then created an ad suite driving to a microsite to collect form fills from small-to-midsize independent practices in two key markets. Interest was higher than anticipated—the client hired an outside vendor to help handle calls.
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