Creating Brands With Visibility, Desirability, and Hospitality.
Outside Agency (OA), part of The Gettys Group Companies, develops hotel, restaurant, and hospitality-infused residential brands. I was intimately involved with the branding process for a number of unique projects, from initial market research to brand development, positioning, and naming. Working alongside and in collaboration with the rest of the OA team and interior design studios, I saw how a brand blooms from a nugget of inspiration into a tangible hospitality experience with a strong identity. I had the opportunity to work on branding projects for Autograph Collection, Tribute Portfolio, Curio Collection by Hilton, Tapestry Collection by Hilton, and Hyatt Centric, among others.  

Services: 
Market Research
Creative Strategy 
Brand Development
Copywriting 
Naming 
Proofreading

Example headline and subhed copy for case study on TGGC website