Commercial real estate development Sterling Bay expanded its portfolio into life sciences, bringing along its signature amenity-rich, hospitality-forward approach. For Pacific Center, a life sciences campus in the Sorrento Mesa submarket of San Diego, our team established a visual identity and brand language, voice, and tone. Awareness tactics spanned a digital leasing brochure, website, and email campaign. For internal use and alignment across partners, we also created brand guidelines.
|
|
Project: Brand development
Industry: Commercial real estate
Agency: Pivot Design
Client: Sterling Bay
Role: Copywriting, creative strategy
Industry: Commercial real estate
Agency: Pivot Design
Client: Sterling Bay
Role: Copywriting, creative strategy