Peter Rubi Market was a plant-based, health-focused grocer in the Chicago suburbs. Ahead of its expansion into the city, the company needed a rebrand, including brand guidelines and a revamped website. The reinvigorated, vibrant brand centered on its community-driven mission, access to nutritious food, and healthier lifestyles. 

Project: Brand development, website development, brand guidelines 
Client: Peter Rubi 
​Collaborators: ​Toni Graves, Alexis Fischer
Role: Copywriting, creative strategy