Sanofi’s Community Relations and Education Managers (CoRes) connect people with hemophilia to education and resources that help empower them to redefine what’s possible for life with a rare bleeding disorder. Creating collateral for RedefiningHemophilia.com and @hemophiliacores social media platforms, this content leveraged franchise positioning and messaging to show how Sanofi supports patients and fosters personal connection with community members.

Kids with hemophilia may need extra care and academic help at school—and staff need to know how to provide it. Reach out to a CoRe to learn what resources are available.

Greatness is more than gold medals. Whether trying yoga for the first time or learning to self-infuse, every victory is worth celebrating when pursuing the possibilities of life with hemophilia.

Project: Digital media
Industry: Healthcare
Client: Sanofi
Agency: Pivot Design
Role: Copywriting, social media, video production