A medical sales team focused on rare disease treatment wanted to create an internal campaign around Vasculitis Awareness Month, aiming to celebrate and motivate colleagues while highlighting their dedication to the patient community. Our team created the “Take it on Together” concept, home drop, internal communications, emails with campaign messaging to use in the field, and a video interview with a woman living with vasculitis.

Excerpts from unlisted patient video

Project: Internal marketing
Industry: Biotechnology
Role: Creative strategy, copywriting